Download e-book for iPad: Ambush Marketing & the Mega-Event Monopoly: How Laws are by Andre M. Louw

By Andre M. Louw

This e-book undertakes a serious exam of business rights to activities mega-events (focusing on sponsorship), the exclusivity of such rights and the criminal implications of the fashionable mega-event sponsorship version. It examines ambush advertising and marketing of occasions and the law’s therapy of ambushing (specifically within the kind of sui generis occasion laws) in a assessment of 10 significant jurisdictions chosen at the foundation of the significance of the occasions they're to host within the close to destiny or have hosted lately, and the appropriate household laws. It severely examines the legitimacy of such advertisement rights safety via using legislation within the context of accredited ideas of highbrow estate legislation, pageant legislation and human rights legislation. particularly, it questions the legitimacy of the production of statutory ‘association rights’ to mega-events, and considers strength destiny advancements in admire of the law’s therapy of mega-event commercialisation.
Valuable for practitioners and teachers (in the fields of sportslaw/sponsorship/marketing/intellectual estate law); activities directors (sports governing bodies); company sponsors of activities and different occasions; capability mega-event host governments and law-makers; civil rights organisations.

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Ambush Marketing & the Mega-Event Monopoly: How Laws are Abused to Protect Commercial Rights to Major Sporting Events (ASSER International Sports Law Series) by Andre M. Louw


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